Social media marketing is unique in that there is no right or wrong way to approach it. What works for some businesses might not work for you, meaning that it can be difficult to establish the best social media strategy for you and your business.
Though there aren’t necessarily any ‘rules’ when it comes to social media, there are some best practices. Below you will find our quick guide on the best way to approach social media marketing:
Connect
When you receive followers on Facebook, Instagram, LinkedIn and Pinterest, take action! Connect with your followers by capturing their attention through short stories and anecdotes. This will help you to develop you own personal social media marketing style, brand and signature.
You should also make every effort to respond to all questions, comments, queries (and even complaints). This makes your followers feels valued and is great for building strong brand awareness.
Be Consistent
Always be consistent across your social media platforms. Send out the same message through each and every platform you are active on (which should be at least two). Be reliable by remaining true to your values and establishing a voice that accurately represents your business across all channels.
Have a Plan
There’s no point in entering the social media stratosphere without a plan. To do this, you should evaluate your company’s values and goals so that you know how you want your social media posts to look and what the content of your social media will contain. This will help you to develop consistent posts that are meaningful, interest and packed with value.
Be Patient
Social media success doesn’t happen overnight – it’s important to stay patient as you gradually build up a bigger following. It’s a fantastic way to engage with your clients on a personal level, and is perfect for establishing your voice and creating a strong brand strategy.
Summing Up
With social media marketing there is no right or wrong. Over time, you will come to learn which approaches worked well and which weren’t so successful. You will also figure out where the majority of your clients are hanging out as you experiment with a range of platforms according to your company’s needs.
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